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Wednesday, April 23, 2008

Another Local TV Record for the Washington Capitals

The Washington Capitals have set another all-time record for local TV viewership during Game 6 of their first round series with the Philadelphia Flyers. The game received a 3.8 household rating in the D.C. market, along with a 4.5/12 (rating/share) with men 18-49 years of age, and a 4.2/10 with men 25-54 years of age. The game also got a 2.6/7 in the total 18-49 demographic.

For those who are unfamiliar, a rating is a percentage of households with TV sets who are tuned into a certain program in a specific market. A share is the percentage of households who are using their televisions who are tuned into a certain program in a specific market. (i.e. Rating = number of households watching the program/number of households with TV sets, Share= number of households watching the program/number of households who are watching TV during the same time)

While it's predictable that the ratings would be huge, I'm actually pretty shocked that the Capitals didn't draw higher ratings in their Stanley Cup year of 1998. Also, the Caps have been to the playoffs 18 times before this season, I'm surprised they didn't draw ratings like this before. The fact that they were able to smash the record in the first round may indicate that hockey is on it's way up in Washington D.C.

P.S. Expect another record for Game 7, it's in their home building and ratings always improve as series's move along.

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